Taylor Swift took to Instagram on Thursday to reveal the long-awaited North American dates for her current tour, which includes six gigs at the Rogers Centre in Toronto, Canada, in November.
Swift’s Impact in the US:
The Eras Tour has already had a favourable influence on the US economy.
- Fans and concertgoers spend an average of $1,300 per show for tickets and travel, food, alcohol, lodging, and various merchandise.
- With an average of 44,000+ hotel rooms booked, hotel occupancy reached an all-time high during her three Chicago shows.
- Hotel income in Philadelphia was the highest in May since the pandemic began, thanks mainly to Swift’s Tour.
According to data from research firm QuestionPro, Taylor Swift’s US leg of the tour has the potential to generate $4.6 billion in consumer spending alone.
Swift in Canada:
Taylor’s last appearance in Canada was at the same location in 2018. With six new dates, the show is expected to gross between $60 and $75 million in Toronto.
November, a traditionally slow month for the general hospitality industry, will witness an increase in sales, and vendors and businesses will have a fantastic opportunity to benefit from this tour, which will attract fans and tourists from all over the world.
The tour also has the potential to create a significant number of jobs, both permanent and temporary. These shows will be a terrific way to tie together various tourism events as well as promote cultural events to generate higher revenue.
This is just one example of the economic impact that major concerts and tours can have on a country. When an artist like Taylor Swift comes to town, it can generate a significant amount of economic activity.
This is good news for the local economy, as it can create jobs, boost tourism, and increase tax revenue.
